2 January 2026
The most wonderful time of the year is here and for those of you putting the finishing touches on your holiday marketing plans, focusing some of your efforts on social media adverts can help build your brand and sell more of your work. If you are wondering why you should advertise on social media, eMarketer notes that social media ad spend will continue to rise worldwide as technology continues to develop. That means the real competition out there is finding customers—maybe even your customers—on social media.
In this blog, we have put together some social media tips to help you grow your business and have a successful holiday season. And if you are wondering about cost, you don’t necessarily have to fork out big bucks to add social media to your marketing plan—even a small budget can be successful.
Consider your goal.
Take a moment to think about what you are trying to accomplish. Would you like to introduce your brand to new people? Are you informing them about a current sale or new products? Or would you prefer they visit your online store or website? Knowing your goal will help you to develop a message with a strong call to action.
Think about targeting
Once you know your goal and have the right message, consider whom you are sending it to. Targeting is crucial to ensure you reach the right people at the right time and avoid wasting time and money promoting your ad to people who aren’t interested. Here is a practical approach to whom you can target:
- Your list contacts: A great option, since you know they already love your brand.
- People similar to your list contacts: This can help you find friends of friends with similar interests who also love what you do.
- People with interests you define: This is best if you’re looking to find new people outside of your current list.
If an ad is not performing as well as you had hoped, refine the audience or the content. Every brand is unique and has to find what works for them, so monitor your ad and learn from your efforts. Go out there and find your people on social media this holiday season. We are rooting for you!
And if you need additional encouragement, consider these statistics:
- There are 50 million business pages on Facebook.
- 60% of people say they discover new products on Instagram.
- 75% of Instagram users take action after being inspired by a post.
- 500 million tweets are sent every day.
- 66% of Twitter users have discovered a new small- or medium-sized business.
Ref: www.mailchimp.com www.uasaip.co.za