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How to write an engaging proposal for your next contract

6 May 2021

The modern concept of freelancing is less than half a century old, but it has increased its significance and users rapidly. Today, there are millions of freelancers across the world, which is proof that the freelancing industry is sustainable enough for many professionals

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But, as the freelance marketplace becomes more crowded, it has become more difficult to retain and attract new clients. Companies receive thousands of responses to job postings. This means if you want the contract, you must put together an engaging proposal that will stand out from others.

Luckily, UASA IP is available to offer our members valuable tips on how to write appealing proposals and secure more clients for their businesses.

Know your client

Before you write an engaging proposal, you need to analyse and know your client. Pay attention to the requirements and needs for the job in question. Focus on the project outline and job description. Another aspect of the job description and proposal process is to perform a quick background check on clients. Verify the information that the client provided in the proposal using an internet search, business listings, and other free tools. Often, a quick search of "[CLIENT NAME] + fraud" will be enough to turn up evidence of past issues.

First impressions are important

Creating a striking first impression is necessary. If the first few lines of your proposal are flat and unappealing, your chances of getting the job will drop. Therefore, creating a killer proposal for your client is the best way to sell yourself and get the job. Create a good impression that will show your client that you are the best person for the job.

Ask the right questions

When you have a direct conversation with your client, ask them relevant questions about the project. You can use this opportunity to ask them about any subtle conditions and requirements for the job to show that you are sensitive to the client's needs. Do not jump straight to the financial details. While you must be specific while writing the proposal. Provide specific details of how you would do the job, and draw a track of the project completion. Use a timeline to illustrate your plan for the completion of the project. This will show the client that you are giving their project enough attention as needed.

Anatomy of a proposal and validation

Regardless of your effort, a proposal will be unclear and unsuccessful if it is not arranged properly. Making the content creative is up to you, but it should follow a basic structure.

Problem Statement: The proposal must contain a detailed explanation of the client’s problem. This reflects your level of understanding and expertise to solve their problem.

Proposed Solution: Provide them with more than one solution that can address the problem.

Pricing Information: Do not make the pricing section complicated or vague. Keep it simple and easy to understand.

While validation is the final step in freelancing. On both the client and freelancer sides, complaints and broken agreements are, unfortunately, common. Therefore, both entities must validate the proposal before initiating the project. Offer them to validate your account and other details that you have provided.

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