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Why freelance writers need to understand Search Engine Optimization (SEO)

17 December 2020

Freelancing has rapidly taken over most industries and it has become a sole surviving mode from the traditional definition of work. Although many advantages come with being a freelancer, being a freelancer means some days, business is great and sometimes, it feels like an uphill battle.

 

Drought days should be the time that you use to build your business portfolio considering that your online presence must be outstanding to attract more clients. Search Engine Optimization (SEO) certainly goes a long but it would hurt to know and learn the basics to promote your website to potential clients.

What is SEO? 

Search Engine Optimization is an important tool that you need at the tip of your hands if you want to be marketable and survive in the online writing world. It's all about writing articles that consist of keywords and subheadings that will make your clients' articles or content noticeable when people search for certain content or product online and on social media.

Why should know SEO? 

Due to many fraudulent and fake information spread across the internet, many programs and algorithms are working nonstop trying to filter out all the spammy scams floating around. Google changes its algorithms 500-600 times each year to stay one step ahead of these ad sites. This update ensures that people don't fall victim to paragraph stuffing which happens when a website loads the same keywords into one paragraph over and over again hoping that the more the keyword appears, the higher their URL will appear in the rank.

How can you put this knowledge as a writer? 

As a writer, it is your job to make sure that any content that you write and publish to your readers is true and helpful. This is why it important to know your target audience before you start with your research on what you want or your client wants you to write about.

For example, if your client owns a beauty store and they want to get more people to purchase their products, how do they go about achieving that goal? They will certainly need your expertise in research and writing content as a writer.

This is where you come up with keywords that you reckon will be the most searched by people who are into beauty including:

  • Beauty tips
  • A beginner's guide to make-up
  • How to get a natural look using beauty products
  • Which products to consider for your beauty, etc.

How will this help your client's business? They will certainly get more customers who are interested in beauty after they read the content that they post on their website or social media platforms. Within a guide, you can also add links to video tutorials on how to start basic make-up and look beautiful, which will certainly hook up many customers who want to purchase the products that your client is selling.

Not only will your client get more customers purchasing their products, but they also build credibility as a business, because they show the consumer that they are about more than simply making money. The message behind this is that your client wants their consumers to get the most out of their shopping experience. They want them to buy beauty products, but they also want them to look as gorgeous as they can be.

Way forward

For freelance writers, understanding and knowing SEO is the core primary tool you need to make your business grow. This is because SEO knowledge will help draw more traffic to your clients' websites and social media platforms. The more traffic they get, the more they generate income, and better yet the more you get remunerated.

You can also talk about your expertise in this field to prove to clients that you know how to help them provide quality content for their customers. This goal is to generate income while keeping your customers happy, this also keeps writers and business owners honest and service-minded.

If you are wondering how you will get and learn this information, take some time and invest in doing some research and the best way is to sign up for a short online course where you will the basics. After learning the basics, you can broaden your knowledge going forward and utilize SEO to generate profitable income for your business.


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