Maintaining a specific image as a freelancer is very important for your business as clients know the service that you offer. But what happens when you want to outgrow your business and venture into other industries? How do you transition into a new freelance career when past clients are used to hiring you for one particular job?
Firstly, you need to learn the new industry that you want to transition into. Outsource more connection sources from your current connections and build references from them. In today’s blog, UASA IP looks at how you can navigate your growth from your stable freelance work while switching careers and establishing yourself to both connections.
Identify the different circles in your network
Knowing who in your network may contribute to your new path versus who will continually hire you for one consistent job may help you better understand how to communicate among your connections. Don’t be afraid to be transparent about your career paths and freelancing pursuits. You should not feel like you are playing a sensitive game of public relations every time you connect with another freelancer or work on a job. However, narrowing your image among those various circles gives your clients a more condensed image of what you do, how they can help you, and whom else they can connect you with.
Reach out to precise connections
After you have an idea of who may be open to helping you transition into your new freelance career, reach out and share your thoughts on how you want to grow. Specificity is key: Most peers in your network don’t want to do the work of career guidance and career advancement—they just want to size up their network and point you in the right direction.
Having a ready-made plan not only shows your connections that you are prepared to take the next step and that you have thought through the specifics of the various other titles related to your current freelance career.
Switch your title
At some point, you will reach a point where you need to completely flip your branding efforts over to your new title. This is your “graduation,” so to speak: your LinkedIn title changes, you begin mentioning your new job in conversation and introduce yourself under your new title, not your old one.
Sometimes, prematurely making this switch can be the motivation that you need to fully embrace your new career path. Too much one-foot-in-one-foot-out can end up hindering both your career paths. Sometimes, making the same switch can be harmful as you inevitably switch off sources of income related to your old job. In making this switch, you make a brave leap in assuming that your new job will be worth it. Be kind to yourself, have patience, and believe in yourself.