It’s not impossible to combine parenting with running a freelance business, this can create a new challenge for you that with proper planning and preparation, you can enjoy your maternity leave and come back to work with very little to no losses.
So, how do you make sure your customers won’t run away from you while you’re running around your baby?
Crunch the numbers
As a freelancer, you always need a financial buffer to be ready for unexpected events.
- Late payments
- Health issues
- Family problems
- Covid-19 pandemic
There’s always something that could stop your usual workflow. That’s why a good safety net should be an inseparable part of your freelance business.
Calculate your monthly expenses to find out if you need to take any further steps. In most cases, you’ll end up with a number much lower than your usual monthly income, so having a financial cushion or another backup will come in handy.
Have a passive income, no matter your specialization, there’s always something you can share with others such as your knowledge and experience and you can convert this into a steady source of income.
This way, you’ll be able to earn money without the constant exchange of your time and skills. Come up with an original idea, create a quality product, and promote it to your target audience to start generating passive income.
It will be your backup not only during your parental leave but throughout your whole career.
Inform your customers/clients
Be open with your customers and communicate well in advance about your parental leave. One email may not be enough, so send another reminder shortly before your break. Tell your customers how long you’ll be gone and ask if there’s anything else you can do for them before you go on leave.
You can also arrange for another freelancer from your field of expertise who could take over some of your projects during your absence. In this case, provide your customers with the contact data of your colleagues and make sure their rates are comparable with yours. Otherwise, your customers might be tempted to keep doing business with your colleagues rather than with you.
Automate as much as possible
Even though you’re on leave, your freelance business should still be discoverable. If you don’t want to lose your momentum, try scheduling your marketing campaigns, social media posts, or blog articles in advance.
This way, you’ll be able to keep interacting with your audience. You don’t have to publish 10 posts per day to engage with your followers. After all, you’re on a break, so your social media activity can slow down as well. There’s nothing wrong with reducing the frequency of your blog posts from four to two per month, or your social posts from five to one per week.
As long as the content you schedule is relevant to your followers, your audience won’t mind that you’re less active or take longer to respond to comments and messages.
You can’t prepare for all the ups and downs of parenthood. But you can always equip yourself and your business with useful tools that will support you in this powerful transition.
Members of the UASA Independent Professional Sector also have the UASA Maternity Benefit automatically included in their membership fees that pays a once off amount to you when your baby is born.
Visit our website for more information.