26 May

Have you ever thought about being a freelancer? The freedom of being your own boss running your own business?

Freelancing can be a fulfilling career choice with many perks and challenges for the right type of person.

As independent professionals, freelancers are businesspeople, even if they are the only person in that business. That makes it important to remember that the most effective freelancers think and act like businesspeople. Good business sense is one of their most useful tools on their way to that independent lifestyle.

Did you know that more than 80% of people are dreaming of doing their own thing?

To help you make a decision as to whether the freelance life is for you, UASA put some tips together to help you on your way and to assist those already in the business to grow their clients.

Create an offer

As independent small business owners, freelancers must be able to answer the following questions before jumping into the world of independent professionals:

  • What skills or services can you offer?
  • Who is your target market?
  • How much money do need to make to make a decent living?
  • Why would a client pay you and not someone else with a similar offer?

It is important to seriously consider your answers to these questions. It will make it easier for you to create your offering, introduce it to the market and price it.

Building a portfolio

To have a portfolio of your work to show prospective clients, makes getting a job easier. If you have no prior experience as a freelancer, you need to start building one. You can start by bidding on jobs on freelance websites such as UpWork or NomadNow. You can also contact everybody you ever worked with and let them know that you are now offering certain services. This will help you to build a portfolio of evidence that you can show to potential clients in the future.

Do your best work at all times as potential clients will want to contact references from your portfolio before they consider hiring you.  

Networking

All freelancers benefit from networking with other freelancers in their specific industry. Join online forums, WhatsApp groups and other social media channels that can put you in touch with potential clients. The more you network, speak to other independent professionals and offer valuable information and insights, the easier it is for clients to choose over the next guy.

Provide great service

As a freelancer you are running your own business. Bad service will have clients run to other service providers, but if you offer great and reliable products and services they will flood your inbox.

Be honest, deliver on time and do not take on jobs you cannot handle. Word of mouth should be your best advertising tool in conjunction with other marketing services available to you.

Protect yourself

Make sure you have a contract in place to protect you against unscrupulous clients. Some clients already have their own contracts that you must sign before taking on a job. This can be scary and confusing especially if you don’t have a legal background.

Luckily, UASA’s Independent Professional Sector is uniquely positioned to assist you. With over 125 years of trusted support to its members, UASA has contracted some of the best legal minds in the country to give you the same level of service excellence that our members have become accustomed to.

Visit our website to find out more about our Independent Professional sector.

www.uasa.co.za

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