26 May

It’s almost the end of August and many people are not where they thought they would be right now compared to the plans they’d made at the beginning of the year. 

Businesses are tentatively opening their physical doors, we find ourselves, once again, in new and uncharted territory. Not quite open but not fully closed either. We find ourselves questioning the wisdom of choosing to eat in a restaurant, getting a haircut, or catching on a flight. 

Freelancers find themselves with new barriers they need to overcome with their audiences and customers, the logistical, human, and societal challenges just keep on changing and everyone is trying to figure out where they fit and how they add value in this new landscape.

Many freelancers have been stuck in a holding pattern of waiting for work to “pick up,” but this might be the perfect time to rethink what you do, the value you offer, the results you get, and how you get them. Your clients need a lot of support right now and you might be exactly the person they need to help them figure out what’s next.

Imagine showing up for your clients not as a hired hand but as a trusted thought partner, collaborator, and producer. Imagine showing up for them, supporting them, and feeling their gratitude because they don’t have to do it alone.

Scary thought? Maybe, but the Covid-19 global pandemic might be the very thing that catapults you and your business to a whole new level.

Here is how you can identify what problems your ideal clients are struggling with, how you are uniquely equipped to support them, and how to get them back in the business game.

Remember when your clients are open for business, you are also open for business.

Identify your client’s problems.

Rather than waiting for prospective clients to identify their problems and seek help, be proactive. Ask yourself the following questions:

  • What does success look like for them? 
  • Where do they see their future self and business? 
  • What are their obstacles to achieving this vision? 
  • What do they need to succeed?

Depending on your area of expertise, here are just a few things your clients most likely need help with right now:

  • Strategy – how to move forward under new circumstances “the new normal”
  • Communication –  how to let their customers know what they’re doing and how to do business with them
  • Marketing – Getting in front of people who need them, but don’t know they exist yet.
  • Ecommerce – Selling their products online
  • User Experience – Helping their prospective clients make it through their sales funnel
  • Communications – Both internal and customer-facing
  • Operations – Processes, procedures, how things work

Choose the area(s) that you have mastered and outline the challenges you’re seeing, then start brainstorming specific solutions you could offer to them. This is not the time to be waiting for work to come to you or work to pick up but rather a time when you show what you capable of as a trusted partner in the business. 

UASA’s Independent Professional Sector is uniquely positioned to assist freelancers/contractors with legal advice and services to help them cope in this “new normal”.

Visit our website for more information.

Leave a Reply

Your email address will not be published.