For most solopreneurs, freelancing is about making money while doing what they love. This is a good thing for those who love to be independent and own their work. But the most important thing in this line of work is being good is answering the question: “What do you do?” without sending clients on a wild goose by being all over the place when you explain your services.
Of course, it seems like it should be an easy question to answer. For some freelancers, it may be but it is still tricky. For example, being a content writer or graphic designer doesn’t mean you will be able to take all beats that clients want. Hence, getting clear on your offerings and organizing them into replicable packages will not only make it easier to explain what you do, but it will also bring you more suitable clients. This will help you write better proposals that will have contracts signed and money in your bank.
In today’s blog, UASA IP looks at some tips that can help you to do this right and offer your clients good service that is worth their money.
Define what you do
Start with a list of all of the things you can do. This is just a high-level list. Don’t try to categorize, organize, or think in terms of granularity just get it all out on the table. Following a simple brainstorming protocol, can be a good idea.
Be sure about what you want to do
This can be tricky. I know that we don’t all have the luxury of choosing our work. Depending on where you are at in your career and life, you may need to take all of the work you can get at that moment, and that’s OK. You can start broad and narrow your focus as you build your client base and learn more about your work.
What you should be doing
Revenue: Think about revenue in terms of money vs. time. You want to focus as much of your effort and time on clients and projects that pay good money and do not consume most of your time for other work.
Significance: Are you spending time on activities that are crucial to your work? Depending on your work, you might have some flexibility to focus on different areas and still accomplish what you need to get done.
Preference and skill: Doing what you love and good at sounds like a bargain right? What you love and what you are good at will sometimes be the same. But you may be learning new things that you love and aren’t that great at yet. The fact that they are new and challenging is what makes you love them. When you are thinking about satisfaction, focus on what you love and build your work around that.
Organize everything into once offs and ongoing work
These are ways to not only think about your work but also your business model. Once-offs are short tasks that you can do here and there as clients need them. The list of things you will do as a once-off might be different from things you will do as ongoing work. Ongoing work is you playing a role for your client that is long-term, a service you provide them in the place of a full-time person.
Get feedback from actual clients
As you present these options to clients and do the actual work with them, you will be able to refine them to meet your needs and ensure that you are delivering work that is relevant and effective for your clients. Getting feedback from your clients will assist you in terms of modeling your business into what your clients prefer and want. This will also work in your favour in terms of referrals and future work.