26 May

What do you remember the most; the last article you read or the most recent video you watched?

It’s probably the video, isn’t it?

That’s the power of visuals, they capture the audience’s attention, create lasting impressions, and have greater recall power. As a freelancer looking to attract clients, you have to create the right kind of content to engage with your target audience and improve brand visibility.

While you might rely on text-heavy marketing materials, it’s not enough.

People gravitate toward visuals, making it important to use visual storytelling in your marketing strategy in order to stand out and get noticed.

In today’s blog, we are going to be looking at some visual content marketing tactics to attract freelance clients and grow your business.

Establish a strong visual brand identity

Whether it’s UASA’s blue and gold logo or the Vachellia tortilis tree synonymous with the FNB logo, every leading brand is characterized by a strong visual identity. That’s what makes them memorable.

The same applies to your freelance business. It’s important to define a strong visual brand identity that sets you apart from your competition and reflects your personality.

The four key elements of brand identity are:

  • Brand logo
  • Color scheme
  • Fonts
  • Imagery

Establishing a strong visual brand starts with knowing your business’s purpose and what it stands for and gaining an understanding of your target clients. The idea is to create a cohesive identity that’s relevant to your niche and resonates with your target clients.

It’s a good idea to document your visual identity and create brand guidelines to be able to offer a unified experience across all marketing channels and touchpoints.

Social media is a great platform to build brand awareness, share valuable content, and make meaningful connections. Whether it’s on Twitter, LinkedIn, Facebook or Instagram, strong visuals are sure to boost your social media presence.

Here are some visual content ideas for social media:

  • Behind-the-scene images
  • Quotes
  • Mini infographics showcasing facts or statistical data
  • Charts and graphs
  • GIFs
  • Memes
  • User-generated content

Videos help to build trust

Videos have the power to attract, engage, and convert, giving you every reason to incorporate them into your content marketing strategy. Videos also build trust because you get to show your authentic self, making it easier for your audience to connect with you.

You can create informative videos to establish authority, curate client testimonials to gain confidence, or even host Q&A sessions to connect with thought leaders and influencers in your niche.

Video creation might seem like a long process, but when done right, it is sure to help you expand your reach and attract new clients.

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