May 26, 2021

You’ve heard that content marketing is vital to the success of your business. But all of your content marketing efforts have failed to move the sales needle in the right direction.

How is this possible?

You could be making some very common content marketing mistakes that can stunt your growth, or even halt it altogether. But what are these mistakes? And how can you avoid making them in the future?

UASA’s Independent Professional Sector in this blog will break down the most common and dangerous content marketing mistakes, showing you what you should be doing while trying to grow your business.

Offer Value

If you’re not creating a sense of value around a product or service, there’s no urgency for your customer to make a purchase. You have to show them the importance of a product and how it will directly impact their life.

“People will spend money if they can see the value in their purchase”

That’s the backbone of content marketing. You’re creating value around your company and explaining how what you are selling can be a smart purchase for your audience.

Embrace Automation

Automation is important for efficiency in a modern workplace. That’s why there are so many various workflow analysis and automation tools out there today. We’re not recommending that you replace all your marketing efforts with software. What we’re saying is that using modern tools can help boost your efficiency.

With an automation tool, you can save a lot of time by automating repetitive or tedious tasks. This frees up your human brain for more complicated content marketing related duties that require your complete attention.

The result is feeling more focused and engaged, able to give your all to the tasks that matter.

Not Using Different Forms of Content

There’s more to content than just text-heavy blog posts. You should be taking advantage of various forms of content as part of your content marketing strategy.

You should be investing in video. Video is one of the most highly effective forms of content. People can engage with it more easily and retain more information, as opposed to a simple text-based article.

But there are more content formats out there than just text and video. Think about audio content, such as podcasts; as well as infographics, gifs, images, and more.

Not only should you be creating this content, but you should factor them into your product pages to engage the customer more directly.

What is your strategy?

You need to approach your content marketing strategically. That means having a plan that is worked out ahead of time. First off, you have to determine what kind of content you’re going to create. It’s always a good idea to try out different formats to determine what clicks best with your audience. 

  • Do they prefer shorter punchier blogs?
  • Are they more into video content?
  • Are they voracious readers who will devour long-form articles?

Once you know that, it’s easier to create a content strategy and target the posts that you produce.

You also have to make sure that your content is laid out in a way that is easy to navigate and understand. It’s important to create an internal web of links so that users can go from article to article easily. 

When you know what your audience is looking for, you’re able to catch their eye through Search Engine Optimization, feeding into their wants and needs with relevant content.

Content marketing can be helpful and useful for any modern business, regardless of your industry. As long as you avoid these classic mistakes, you’ll be able to create high-quality, relevant content that will drive users onto your website, instil a sense of value and urgency, and get conversion after conversion.

Are you protected?

With your business now booming and new clients are coming in every day, it is equally important that you protect yourself from the opportunistic ones that want to exploit your talent. UASA independent Professional Sector is available to assist our freelancers and other independent professionals with their contracts and any legal dispute that might arise.

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