13 October 2021
Electronic communication is entrenched in the way we do business and besides contract templates and scope of work templates, it’s one of the most powerful tools for professionals, freelancers, and business owners. We put time and energy into ensuring the content of our email communication is professional, clear, and timely, among other things.
After all, the emails we send are the face of our work and business:
What is the right way to create a personal email signature?
What are the essential elements?
Establish goals for your signature
Spend some time thinking about the audience for most of your emails. Once you determine that, consider the key information you will want to share with those recipients. Keep in mind that you cannot tell them everything in a signature, so what are the most important messages you want to convey?
The most straightforward goal of the signature is to convey professionalism, provide a place for recipients to get your contact information and engage with your brand, through the website or social media links. Consider your goals, and keep those in mind as you peruse the remaining considerations.
Don’t over-complicate it
It is always better to keep it simple. Three or four lines of text are sufficient.
Provide the information people need – your name, your title (if relevant), the name of the business, and a phone number. If you need to attach your electronic signature, you can use an online signature maker. If a physical address is something that would be useful to your customers, you can include that as well.
But if a customer would never need to visit your office then there is no need to include an address. You should not include every piece of information about your business. Choose what is most important, and go with that.
Consider other content carefully
If your website is a key facet of your business, you can include a direct link to the website. This will also allow customers to click for more information about the business. If you have a product or content that showcases your expertise, provide a link with a brief explanation. For example: If your goal is to increase subscribers to a newsletter or blog posts, you can include a call to action with a button to sign up.
Include social media handles
If you are active on social media, and this is an important part of your business, include buttons with links to your active social media profiles. Some social media sites may be more important to your business than others, so you can choose which are the most relevant or include them all.
Ensure that the signature works on a mobile device
Like everything you do in an electronic environment today, you have to be sure it’s compatible with mobile. Avoid a signature that is too long, too wide, or takes too long to load. Test it on multiple mobile devices. Everyone is using a smartphone these days hence in most cases, the majority of your clients or customers will be using their smartphones to read emails.
Make it the same, every time
Now that you have your content figured out, an email signature generator will help you create a professional email signature that’s the same for every single message. An email signature generator will ensure the design is balanced, the typeface is consistent, and white space is used effectively. Different elements of the personal email signature will be distinct and the signature will look professional.